Turn comments into conversations — and conversations into action.
RelayDM watches your Reels and posts for the words that signal intent, posts an approved public reply, then relays a private DM carrying two tracked destinations — the offer and the answer — and measures what happens after the click.
- Built on official Meta APIs
- No Instagram password
- 7-day trial
- Local pricing detected automatically
Live product demonstration
Relaying- Comment
- Match
- Public reply
- DM
- Two destinations
- Click
- Attribution
ayesha.styles
link please 🙌
studio.official
Sent you a DM 💌
Watching for trigger words
Keyword rule: “link”, “price”, “send it”
Hey Ayesha — thanks for commenting 💌 Here are the two links I promised:
Primary
Shop the outfit
relay.dm/shop-outfit
Secondary
Size guide
relay.dm/size-guide
—
Primary clicks
—
Secondary clicks
—
Combined CTR
Product demonstration built from RelayDM components — not a customer screenshot.
From a public comment to a tracked click, in one automatic step.
No manual replies. No copy-pasted links. No “link in bio” detour.
Step 1
You post a Reel
Your content does what it already does — collect comments.
Step 2
Someone comments
“LINK”, “price”, “send it” — or any comment at all.
Step 3
RelayDM matches the trigger
Keyword, phrase or any-comment rules decide what fires.
Step 4
An automatic DM goes out
A private reply, sent through the official Meta API.
Step 5
Two tracked destinations
Primary and secondary links in the same conversation.
Step 6
Clicks come back as data
Each destination is measured on its own.
One comment, relayed all the way to an attributed click.
Every step below is a real stage in the pipeline — detection, matching, the public reply, the private DM, the two destinations and the click that gets attributed back.
Step 1 · Comment
A follower comments
Someone types your trigger word under a Reel or post.
Step 2 · Match
The trigger matches
Keyword, phrase or any-comment rules decide whether to fire.
Step 3 · Public reply
A public reply is posted
Your approved reply appears under the original comment.
Step 4 · DM
The DM is delivered
A private message goes out through the official Meta API.
Step 5 · Two destinations
Two tracked destinations
A primary offer and a secondary answer, tracked separately.
Step 6 · Click
The click is attributed
Each redirect records which slot earned the visit.
Step 7 · Attribution
Analytics update
Per-slot clicks, unique visitors and combined CTR.
ayesha.styles
link please 🙌
studio.official
Sent you a DM 💌
Trigger matched · Reel launch offer
Keyword rule: “link”, “price”, “send it”
Hey Ayesha — thanks for commenting 💌 Here are the two links I promised:
Primary
Shop the outfit
relay.dm/shop-outfit
Secondary
Size guide
relay.dm/size-guide
48
Primary clicks
23
Secondary clicks
31%
Combined CTR
Comments are the clearest intent signal you get — and the easiest one to lose.
Nobody types “price?” by accident. The gap is not attention, it is the handoff between the comment and the next step.
Intent cools fast
A comment is the moment attention peaks. By the time you answer manually, the follower has scrolled on.
Link in bio adds steps
Profile → bio → link page → the right link. Every hop is somewhere a curious follower can drop off.
Good posts outgrow your inbox
The post that works creates more conversations than one person can answer by hand, at hours you are not online.
You cannot see what worked
Without tracked destinations there is no way to tell which message, post or link actually earned the click.
RelayDM does not promise sales or followers. It removes the delay, the missed comments and the guesswork — so the people who already raised their hand get a fast, consistent, measurable next step.
One automation, five decisions.
Everything you configure lives in a single builder — no flow-chart maze to learn.
Trigger
Choose what starts it
One keyword, a list of keywords, or every comment on a chosen post.
Public reply
Answer in the comments
Optionally post a short public reply so everyone sees you responded.
Private DM
Send the real message
Your DM copy, written once, delivered automatically to each commenter.
Dual-Link
Attach two destinations
A primary CTA and a supporting one, each on its own tracked short link.
Measure
See which one won
Clicks, unique clicks and CTR per slot, per automation, per link.
Every audience needs two answers, not one.
Automation can help you capture leads, route high-intent followers and drive qualified traffic — designed to create more chances to convert. What happens next still depends on your content and your offer.
Affiliate creators
Coaches & consultants
Course creators
Ecommerce
Newsletter creators
Community builders
Fewer missed comments. More qualified traffic to places you control.
RelayDM automates the reply and the tracking. It cannot promise sales, followers or conversions — what it changes is speed, consistency and visibility.
Capture leads faster
The reply goes out while the comment is still fresh, not hours later.
Save manual reply time
Write the message once; RelayDM sends it to every matching comment.
Respond around the clock
3am comments get the same answer as 3pm comments.
Route high-intent followers
Send the people who asked straight to the offer they asked about.
Two useful destinations
Give the ready buyer and the hesitant reader somewhere to go.
See which link performs
Per-slot click data tells you what to rewrite next.
Shorten the path from engagement to destination.
RelayDM does not create demand. It removes the steps between someone raising their hand and landing where you wanted them to go — then tells you what happened.
One link forces a choice. Two links answer the objection.
Most people who comment are curious, not ready. The second destination gives the hesitant half somewhere useful to go — and you can see exactly which half is bigger.
Everything the relay needs, and nothing that pretends to exist.
Live capabilities are shipped and running today. Anything still in build is labelled Coming soon.
Reel & post comment triggers
Watch a specific Reel or post, or every piece of content on the account.
Keyword & any-comment rules
Exact keywords, phrase contains, or fire on any comment at all.
Public comment reply
Post an approved reply under the comment so the thread never looks ignored.
Automated DM delivery
Private replies delivered through the official Meta messaging API.
Two tracked destinations
A primary and a secondary CTA in one DM, each measured on its own.
Reusable tracked links
Build a link once and reuse it across automations and campaigns.
UTM builder
Attach source, medium and campaign so your analytics stack agrees with ours.
Per-link analytics
Clicks, unique visitors and CTR split by primary and secondary slot.
Automation performance
Comments captured, DMs attempted, delivered and failed — per automation.
Audience activity
See which followers interacted, when, and through which automation.
Multi-account workspaces
Connect additional Instagram accounts as your plan allows.
Templates & catalog
Start from a proven structure instead of a blank automation.
Safe Meta OAuth
You authorise through Meta. We never ask for your Instagram password.
Webhook processing
Verified inbound events, processed server-side with workspace isolation.
Quota handling
Server-enforced monthly DM limits with clear in-app usage meters.
Regional billing
Your local currency and price resolved automatically — no selector to hunt for.
Story reply triggers
Trigger a relay from a story reply instead of a comment.
Inbox keyword triggers
Respond to keywords typed directly into the DM inbox.
Start the relay from the places buyers actually speak up.
Reel comments
Live
Post comments
Live
Keyword comments
Live
Any-comment trigger
Live
Story replies
Coming soon
Sponsored / ad comments
Coming soon
Inbox keywords
Coming soon
What actually happens after someone comments.
No black box. Here is the pipeline in plain English, in the order it runs.
1. The comment reaches us
Meta sends a verified webhook event to RelayDM the moment a new comment lands on a connected account.
2. Trigger matching runs
We compare the comment text against your rules — exact keyword, phrase contains, or any comment — and check the automation is active.
3. Your public reply is posted
The reply you approved when building the automation is posted under the original comment. Nothing improvised.
4. The private DM is sent
The message goes out through Meta's messaging API, carrying your primary and secondary destinations.
5. The click is redirected and recorded
Each destination is a tracked short link. We record the slot, timestamp and unique visitor, then forward to your real URL.
6. Analytics update
Automation performance and per-slot link stats refresh, retained for as long as your plan allows.
The same relay, tuned to what your audience is actually asking.
Pick a niche to see a realistic trigger and a two-destination pairing. These are worked examples, not customer data.
Outfit questions answered in seconds
Typical trigger words: “link”, “where from”, “shade”
Primary destination
Shop the exact piece
Secondary destination
Size & fit guide
Six parts, one loop: match, reply, send, track, learn, repeat.
Everything below exists in the app today. Screens on this page are original demonstrations with illustrative data.
Trigger engine
Match an exact keyword, a list of keywords, or any comment on a chosen post. Case-insensitive matching with emoji and punctuation tolerance.
- Per-post or account-wide
- Multiple keywords per automation
- Optional public reply
Dual-Link DM
One DM, two destinations: the offer they asked for and the answer to the hesitation. Each slot is a separate tracked link.
- Primary + secondary slots
- Reusable link library
- UTM builder per link
Send rules
Guardrails so the automation behaves like a person would: one DM per commenter per automation, quiet handling of repeats.
- Duplicate protection
- Per-automation pause
- Draft before activating
Link management
Short tracked links you can reuse across automations, rename, and retire without breaking the DM you already sent.
- Editable destinations
- Slug per campaign
- Click history per link
Analytics
The whole funnel in one place — comments captured, DMs sent, and clicks split by primary and secondary slot.
- Per-automation view
- Date range selection
- Retention by plan
Integration surface
Built on the official Meta API with a webhook layer, so events can be forwarded to the rest of your stack on Pro.
- Official Graph API
- Webhook events
- No password sharing
Six automations you can rebuild in about a minute each.
Each recipe is just a trigger, a public reply, a DM and two destinations — the same four fields you fill in the builder.
Product drop
- Keyword
- LINK
- Reply
- “just sent it to your DMs 💌”
- Link 1
- Product page
- Link 2
- Size & fit guide
The ready buyer checks out; the unsure one gets the answer that removes the doubt.
Course launch
- Keyword
- LEARN
- Reply
- “check your DMs for the details ✨”
- Link 1
- Enrolment page
- Link 2
- Free lesson
Warm leads enrol now, cold leads sample first instead of leaving.
Webinar / event
- Keyword
- JOIN
- Reply
- “sent you the link 🎟️”
- Link 1
- Registration form
- Link 2
- Agenda & timings
Registrations and logistics questions stop competing for the same link.
Affiliate promo
- Keyword
- DEAL
- Reply
- “DM'd you the code 🔗”
- Link 1
- Affiliate offer
- Link 2
- Honest review post
Per-slot clicks show whether the offer or the proof is doing the work.
Coaching call
- Keyword
- CALL
- Reply
- “just messaged you 📅”
- Link 1
- Booking calendar
- Link 2
- Programme breakdown
Bookers book; researchers read — both without you typing anything.
Waitlist
- Keyword
- WAITLIST
- Reply
- “you're on the list 🙌”
- Link 1
- Waitlist form
- Link 2
- What's coming
Captures intent at the moment of interest instead of hours later.
Everything below already ships in the product.
No roadmap items dressed up as features.
Keyword comment → DM
Fire only when a comment contains your trigger words.
Any comment → DM
Reply to every comment on a chosen post or Reel.
Public reply + private DM
Answer publicly and follow up privately in one run.
Primary + secondary CTA
Two destinations in a single conversation.
UTM builder
Attach source, medium and campaign without hand-editing URLs.
Reusable tracked links
Save a destination once and reuse it across automations.
Pause & activate
Turn an automation off the moment a promo ends.
Analytics by automation & link
Comments, DMs, delivery, clicks and CTR.
Audience interaction history
See who commented, who was messaged and who clicked.
Multiple Instagram accounts
1, 3 or 10 connected accounts depending on plan.
Template workflows
Start from a ready-made automation in the catalog.
24/7 delivery
Comments at 3am get the same reply as comments at 3pm.
Do the math with your own numbers.
Nothing here is a benchmark or a forecast — every input is an assumption you control.
Your assumptions
Depends on trigger keywords and who is eligible to receive a DM.
Your own estimate — combined across the primary and secondary destination.
Illustrative estimate
$168
per month, using your numbers above
- DMs sent
- 0
- Link clicks
- 0
- Sales / leads / bookings
- 0
This is arithmetic on assumptions you entered, not a forecast, benchmark or promise. Real results depend on your content, audience and offer.
Know which post, which automation and which link actually worked.
Every number comes from your own workspace once automations start running.
Per-slot attribution
Clicks, unique visitors and CTR for the primary and secondary link, tracked separately.
Per-post breakdown
See which Reel or post produced the comments, DMs and clicks.
Retention by plan
30 to 365 days of history, depending on your plan.
Fewer steps between the comment and the thing you want them to do.
RelayDM cannot guarantee the last step — what it removes is the friction, the delay and the blind spots on the way there.
Content
A Reel or post that earns attention.
Comment
A public signal of interest you can act on.
DM
A private, instant, consistent response.
Click
A tracked visit to a destination you own.
Opportunity
A lead, booking or checkout you can follow.
The same job, minus the copy-pasting.
You can absolutely do this by hand. The question is what it costs you at 500 comments a month.
| Doing it manually | With RelayDM | |
|---|---|---|
| Reply speed | Whenever you next open the app | Automatic, around the clock |
| Effort per comment | Read, reply, copy the link, paste it | Written once, sent every time |
| Links per conversation | Usually one, typed by hand | Two tracked destinations |
| Tracking | None, unless you build UTMs manually | Per-link and per-slot click data |
| Consistency | Varies with your energy and timezone | Identical for every commenter |
| History | Scattered across notifications | Searchable audience & conversation log |
Live in three steps, on the official API.
RelayDM connects the way Instagram intends apps to connect — through Meta's own authorisation screen.
Connect with Instagram
Authorise through Meta's official login. You approve the permissions; we never ask for your password.
Build one automation
Pick the post, set the keyword, write the public reply and the DM, then attach two tracked links.
Activate and watch
New matching comments get a reply and a DM automatically, and clicks land in analytics per slot.
Official Meta API
Built on the Instagram Graph API — no browser automation, no scraping, no password sharing.
Revocable access
Disconnect from RelayDM or from Instagram at any time; tokens stop working immediately.
Scoped permissions
Only the messaging and comment permissions the automation needs are requested.
Workspace isolation
Automations, links and analytics are scoped to your workspace with row-level database rules.
Retention you control
Analytics history follows your plan's retention window; disconnecting stops new data collection.
Honest demos
Every screen on this site is an original demonstration with illustrative data, never a customer account.
An honest look at where we fit.
ManyChat is the stronger choice if you need broad multi-channel automation. LinkDM is a capable Instagram-focused tool with a free tier. RelayDM's intended edge is narrower: Dual-Link DMs, independent link analytics, localized pricing and a simpler creator workflow.
| RelayDM | ManyChat | LinkDM | |
|---|---|---|---|
| Published starting paid price | From $8/mo (US) · local currency elsewhere | Essential from $14/mo billed annually | Free tier · Pro $19/mo |
| Regional / local currency pricing | Yes — detected automatically | Not confirmed from public pricing | Not confirmed from public pricing |
| Instagram comment-to-DM | Yes | Yes | Yes |
| Two tracked CTA destinations per automation | Yes — the core idea | Not a published plan feature | Not a published plan feature |
| Independent primary / secondary link analytics | Yes, per slot | Broad analytics; per-slot not published | Click analytics published |
| Multi-channel (WhatsApp, Messenger, TikTok…) | No — Instagram only | Yes, broad multi-channel | Instagram-focused |
| Simple Instagram-first workflow | Single-screen builder | Full flow builder, more to learn | Flow automation published |
| DM / account limits | 1k–20k DMs · 1–10 accounts by plan | Contact-based tiers; see public pricing | Free: 1 account / 1k DMs · Pro: 3 accounts / 25k DMs |
Competitor pricing and features are based on their public pages checked August 2026 and may change. Where a public page does not confirm a capability we say so rather than marking it unavailable.
Priced for where you are, billed monthly.
Three plans, every one of them including Dual-Link DMs and per-slot analytics. No setup fee, no annual lock-in.
Starter
For creators launching their first offers.
$8 /mo
Billed monthly in USD
- DMs / month
- 1,000
- Instagram accounts
- 1
- Active automations
- 3
- Analytics retention
- 30 days
- 1 Instagram account
- 3 active automations
- Dual-Link DM with per-slot tracking
- Tracked links + UTM builder
- 30-day analytics retention
Growth
RecommendedFor creators and brands shipping weekly.
$20 /mo
Billed monthly in USD
- DMs / month
- 5,000
- Instagram accounts
- 3
- Active automations
- 15
- Analytics retention
- 180 days
- 3 Instagram accounts
- 15 active automations
- Dual-Link DM with per-slot tracking
- Audience insights + advanced analytics
- 180-day analytics retention
Pro
For businesses running always-on funnels.
$30 /mo
Billed monthly in USD
- DMs / month
- 20,000
- Instagram accounts
- 10
- Active automations
- 50
- Analytics retention
- 365 days
- 10 Instagram accounts
- 50 active automations
- Everything in Growth
- Webhooks & integrations
- Priority support · 365-day retention
Every new workspace starts with a 7-day trial. Cancel any time from the billing portal.
Every limit and capability, side by side.
Limits come straight from the configuration the server enforces — the table cannot drift from the product.
| Feature | Starter$8/moSolo creators posting a few times a week | Growth$20/moBrands and creators shipping weekly campaigns | Pro$30/moBusinesses and agencies running always-on funnels |
|---|---|---|---|
| Limits | |||
| DMs per month | 1,000 | 5,000 | 20,000 |
| Instagram accounts | 1 | 3 | 10 |
| Active automations | 3 | 15 | 50 |
| Analytics retentionHow far back your click and DM history stays queryable. | 30 days | 180 days | 365 days |
| Automation | |||
| Keyword triggers | |||
| Any-comment trigger | |||
| Automatic public comment reply | |||
| Story & post replies | |||
| Duplicate-send protection per user | |||
| Dual-Link | |||
| Primary tracked destination | |||
| Secondary tracked destination | |||
| Per-slot click attribution | |||
| Reusable link library + UTM builder | |||
| Analytics | |||
| Comment, DM and click funnel | |||
| Per-automation breakdown | |||
| Audience insights | |||
| CSV export | |||
| Platform & support | |||
| Official Meta API connection | |||
| Team access to the workspace | |||
| Webhooks & integrations | |||
| Priority support | |||
| 7-day trial on every plan · cancel anytime | Choose Starter | Choose Growth | Choose Pro |
Prices are shown in your local currency, detected automatically. No country selector needed.
How much does one campaign have to earn?
If a tracked campaign generates even one incremental sale, booking or lead worth more than your subscription, the software may cover its own monthly cost. Enter your own numbers — this is math, not a promise.
United States · $20/month
0 outcome
per month to break even on the Growth plan.
Your next comment can become a conversation.
Set up your first Dual-Link automation in a few minutes. Every workspace starts on a 7-day trial — no card required to build and preview.
Official Meta API · Cancel anytime · Support at hello@relaydm.app